Contacts
Author Contact Details
Courses
The Horseracing Sponsors Association

Contacts

For further information about potential investment opportunities in Jump Racing, please contact the relevant racecourse (Click here for course contact information) or:

Peter McNeile, Director of Sponsorship, Cheltenham Racecourse

T: 01242 537600

E: Peter.McNeile@jockeyclubracecourses.com

For press enquiries please contact: Suzanna Hammond

Hammond PR

T: 0207 630 6633

E: Suzanna@hammondpr.co.uk

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About this research
The primary data used as the basis for this report was sourced from original market research. The research was funded by Cheltenham Racecourse and Racing Enterprises Ltd and conducted by IFM Sports Marketing Surveys. All those involved in the implementation of the research would like to thank those sponsors who gave their time to share their thoughts.

Methodology
An online survey was conducted amongst sponsors at a selection of major racecourses throughout the UK, namely: Ascot; Cheltenham; Doncaster; Kempton; Newbury and Sandown Park.

Decision makers within 142 sponsoring companies were invited by email to take part in the online research. A group of premier sponsors were then interviewed by telephone to gain qualitative insight to support the online findings.

A total of 51 online surveys and 14 telephone interviews were completed. The research took place during January and February 2011.

Further copies
To download the report, please visit: www.jump-racing.com or
contact: peter.mcneile@jockeyclubracecourses.com

Other data sources and references
The rationale for sponsorship – media exposure

Monitoring Period
For information on the TV landscape of Jump Racing, where possible, results reflect the analysis undertaken across the National Hunt season of October 2009 – April 2010.

Exposure analysis has been undertaken through IFM Sports Marketing Surveys database from past horseracing events, plus a sample from the 2010 season.

Audience Data
All viewing levels, demographic and lifestyle profiles have been sourced from BARB, the Broadcasters’ Audience Research Board, and have been officially audited. Print media circulations have been sourced from ABC via Willings Press Guide 2011, with online unique monthly user figures sourced from ABCe.

Definitions
Total Coverage – length of time of each broadcast accumulated for all broadcasts.
Average Programme Audience – average number of people watching an entire broadcast
Cumulative Audience – sum of all multiple programmes average audience
Exposure – amount of time a brand is clearly readable on screen.
Source – inventory for which sponsorship branding is displayed.

Author Contact Details

Racing Enterprises Limited
Rod Street, CEO
Tel: +44 (0)20 7152 0195
email: rstreet@racingenterpriseslimited.co.uk
www.racingforchange.co.uk

Cheltenham Racecourse/Jockey Club Racecourses
Peter R McNeile
Director of Sponsorship
Tel: +44 (0)1242 513014
email: peter.mcneile@jockeyclubracecourses.com
www.cheltenham.co.uk
www.jockeyclubracecourses.com

For Media Enquiries
Suzanna Hammond, Tracey Johnston and Stephanie Charteris
Tel: +44 (0)20 7630 6633
emails: suzanna @hammondpr.co.uk tracey@hammondpr.co.uk and stephanie@hammondpr.co.uk

IFM Sports Marketing Surveys
Nigel Geach, Director
Sam Hemsworth, Research Manager
sam.hemsworth@sportsmarketingsurveys.com
Rob Campbell, Business Development Manager
rob.campbell@sportsmarketingsurveys.com
The Courtyard, Wisley, Surrey GU23 6QL United Kingdom
Tel: +44 (0)1932 350600
www.sportsmarketingsurveys.com

Courses

Aintree
Aintree Racecourse near Liverpool is home to arguably the most famous race in the world, the John Smith’s Grand National, which draws a worldwide television audience of 600 million. The 3 day Grand National meeting in April attracts over 150,000 spectators. The track also races in October, November, May and June.
(0151 523 2600)
www.aintree.co.uk

Ascot
Ascot stages a top class jumps programme from October to April. Amongst the highlights are the Coral Ascot Hurdle in November, the BGC Long Walk Hurdle and the Ladbroke at the Christmas Meeting, the recently promoted Grade One Victor Chandler Chase in January and the Betfair Ascot Chase in February. Complimentary catering for owners and trainers and attractive packages for horses travelling from outside the UK are available.
(0870) 722 1234
www.ascot.co.uk

Ayr
The home of the Coral Scottish Grand National, Ayr Racecourse is situated on the beautiful west coast of Scotland, a short drive from Glasgow. Ayr’s jump racing season consists of 11 fixtures, beginning in November and ending in April.
(0870) 850 5666
www.ayr-racecourse.co.uk

Bangor-on-Dee
On the border between England and Wales, beside the River Dee, Bangor is renowned for staging attractive and competitive jump racing. Unique in that it is the only British track without a grandstand, the countryside provides a natural amphitheatre. Their 15 fixtures are spread evenly throughout the calendar.
(01978) 780323
www.bangorondeeraces.co.uk

Carlisle
Located on the outskirts of the historic border city of Carlisle, the undulating course is set in spectacular open countryside with Jump racing staged from October to April. The track enjoys strong local support and is popular with jockeys and trainers.
(01228) 554700
www.carlisle-races.co.uk

Cartmel
Set in the stunning Lake District, Cartmel Racecourse attracts large crowds for each of its six days of Jump racing during the year, including meetings over both the Spring and August bank holidays.
(01539) 536340
www.cartmel-racecourse.co.uk

Catterick Bridge
Situated in Richmond, North Yorkshire, Catterick Bridge retains much of its rural appeal and character. The track has 10 competitive Jump racing fixtures between November and March including popular New Year’s Day and Christmas Bank Holiday meetings.
(01748) 811478
www.catterickbridge.co.uk

Cheltenham
Against a backdrop of the Cotswold hills, the track hosts jumping’s biggest meeting, the Cheltenham Festival, which over its four days in March attracts around 230,000 spectators. In all there are 17 fixtures of excellent quality each year, with the three day Paddy Power sponsored Open in November and the following month’s Boylesports International other highlights.
(01242) 513014
www.cheltenham.co.uk

Chepstow
Set amid the picturesque Wye Valley, between Bristol and Cardiff, Chepstow is a popular track with jump enthusiasts hosting several days of quality racing, the highlight of which is the Coral Welsh National, held on the day after Boxing Day.
(01291) 622260
www.chepstow-racecourse.co.uk

Doncaster
Doncaster Racecourse in south Yorkshire reopens this autumn after a £32 million refurbishment project. The highlight of its jump racing calendar is the Great Yorkshire Chase in January.
(01302) 304200
www.doncaster-racecourse.co.uk

Exeter
An attractive and popular racecourse in the South West, Exeter racecourse is located just outside the city high upon Haldon Hill. The views of the jumping action on this undulating course are excellent and the course’s feature event among its 17 fixtures is the Haldon Gold Cup in November. The course recently joined the Jockey Club Racecourses Group.
(01392) 832599
www.exeter-racecourse.co.uk

Fakenham
Fakenham Racecourse is located in a setting with unspoilt views across the Norfolk countryside. The small but well supported racecourse offers ten meetings during the Jump season, including some popular bank holiday fixtures.
(01328) 862388
www.fakenhamracecourse.co.uk

Ffos Las
Ffos Las is the first turf racecourse to open in Great Britain for more than 80 years. Set in one of the most beautiful parts of Wales, the 600 acre racecourse will hold 28 race meetings in 2010, including with 16 Jumps days.
(01554) 811092
www.ffoslasracecourse.com

Folkestone
The only racecourse in Kent, surrounded by breathtaking scenery, Folkestone hosts 9 well attended and competitive jump fixtures from November to May, including the valuable ‘Kent National’, a real highlight within Folkestone’s Jumps programme.
(01303) 266407
www.folkestone-racecourse.co.uk

Fontwell Park
Fontwell Park, near Arundel, West Sussex, has been voted ‘Best Small Racecourse in the South East’ by the Racegoers Club for the past 19 years. The track, which hosts 23 meetings a year, is just a mile round and the unique figure of eight steeplechase course allows spectators to get close to the action. A new £6.5 million Grandstand opens in August 2010.
(01243) 543335
www.fontwellpark.co.uk

Haydock Park
Situated between Liverpool and Manchester and set within 130 acres of parkland, Haydock Park is renowned for staging quality Jump racing from October to May. Highlights include the Betfair Chase in November, the Peter Marsh Chase in January and the toteswinger Swinton Hurdle in May.
(01942) 725963
www.haydock-park.co.uk

Hereford
Situated on the edge of the Cathedral City that forms a natural gateway to idyllic Brecon Countryside, Hereford Racecourse stages 14 Jump meetings in 2010, with a popular Ladies Day event towards the end of June.
(01432) 273560
www.hereford-racecourse.co.uk

Hexham
Easily accessible from both Newcastle and Carlisle, Hexham stages quintessential grass roots Jump racing, and is located just south of Hadrian’s Wall in Northumberland. From March till June, then again in the autumn till January, there is a mix of mid week and weekend events. This is a course for holiday maker and enthusiast alike.
(01434) 606881
www.hexham-racecourse.co.uk

Huntingdon
Situated in the village of Brampton, Cambridgeshire, Huntingdon Racecourse stages 19 competitive and attractive racedays from August through to May. Providing a progressive learning track for horses, Huntingdon attracts the future stars of tomorrow. The most valuable fixture is the Peterborough Chase Day in December, but it’s as well known for its annual Mascot Grand National each October.
(01480) 453373
www.huntingdon-racecourse.co.uk

Kelso   
Labelled ‘Britain’s Friendliest Racecourse’ Kelso Racecourse is set in the stunning countryside of the Scottish Borders. It is renowned for its warm and friendly atmosphere and hosts 14 jump meetings from October to May. Renowned as a “nursery” for future stars over both hurdles and chases, their unique steeple chase fences are used by all Northern trainers to introduce quality young horses. Feature races include The John Smith’s Scottish Borders National in December and The Tote Premier Hurdle in March.
(01668) 280800
www.kelso-races.co.uk

Kempton Park
Kempton Park in Sunbury-on-Thames is the closest racecourse to central London. The Jump tracks are next to the Grandstand, but the course also stages floodlit racing all year round on the all-weather track. The Jump season runs from October to April. Annual highlights are the William Hill Winter Festival, featuring the William Hill King George VI Chase on Boxing Day, and the Racing Post Chase in February.
(01932) 782292
www.kempton.co.uk

Leicester
Based just outside the city in Oadby, Leicester Racecourse covers 200 acres and has more than 100 years of history. The course hosts a range of competitive Jump meetings from November through until March.
(0116) 271 6515
www.leicester-racecourse.co.uk

Lingfield Park
Set in the Surrey countryside, Lingfield Park not only hosts Flat racing on the All Weather and Turf but also stages quality jump racing from December through to March. Season highlights include the December Novices Chase and Summit Junior Hurdle.
(01342) 834800
www.lingfieldpark.co.uk

Ludlow
Ludlow Racecourse is located in the picturesque South Shropshire countryside and hosts 16 mainly mid-week Jump meetings from October to May. The track stages consistently competitive racing and is renowned for its warm and friendly atmosphere.
(01584) 856221
www.ludlow-racecourse.co.uk

Market Rasen
Set in attractive Lincolnshire countryside, Market Rasen races throughout the year, both winter and summer, and stages the most competitive and valuable jump fixtures of the summer months. In total there are 22 meetings at the course, more than half of which take place at weekends. Market Rasen has been in the vanguard of the highly successful introduction of Summer Jump racing.  
(01673) 843434
www.marketrasenraces.co.uk

Musselburgh
Jump racing was introduced to Musselburgh racecourse in 1987 and has been a popular feature of the east coast track ever since. The course, which has invested heavily in improved facilities during recent years, is situated to the east of Edinburgh and is easily reached via the A1.
(0131) 665 2859
www.musselburgh-racecourse.co.uk

Newbury
Newbury Racecourse in Berkshire stages a succession of high quality jump meetings throughout the winter season, the highlight of which is their three day Winter Festival featuring the Hennessy Gold Cup in November. Set in attractive parkland, the stands provide excellent views of the expansive track, which is just short of 2 miles in circumference.
(01635) 40015
www.newbury-racecourse.co.uk

Newcastle
Situated in the High Gosforth Park Estate, Newcastle Racecourse is known as the North East’s premier racecourse. Located just off the A1, jumping highlights include the WBX.com Fighting Fifth Hurdle in November and the Tote Eider Chase in February. 
(0191) 236 2020
www.newcastle-racecourse.co.uk

Newton Abbot
Newton Abbot Racecourse is situated in the heart of Devon and is a popular visitor attraction for local business and leisure spectators as well as holiday makers throughout the summer. Staging 18 days of competitive Jump racing every year between March and August, the course is renowned for its relaxed and friendly atmosphere for racegoers.
(01626) 353235
www.newtonabbotracing.com

Perth
Situated in the beautiful grounds of Scone Palace Park on the banks of the River Tay. The season opens with their flagship meeting, the Perth Festival, in April. Other highlights are the Perth Gold Cup in June and the popular Family Day in July. The season ends with a valuable two day fixture in September. Perth has one main enclosure and one entry price with the exception of a new viewing restaurant with panoramic views over the racecourse.
(01738) 551597
www.perth-races.co.uk

Plumpton
Plumpton Racecourse is one of the most successful smaller jump racecourses in the country, staging 16 National Hunt meetings from September to May. The corporate hospitality boxes, Paddock bar and restaurant have wonderful panoramic views of the track and are set against the spectacular backdrop of the South Downs. With direct train links within an hour to Central London, the course is immediately accessible to all those in the capital.
(01273) 890383
www.plumptonracecourse.co.uk

Sandown Park
Sandown Park is the capital’s premier racecourse, only 25 minutes direct from London Waterloo and easily accessible from the M25 via the A3, Sandown Park has a superb atmosphere, wonderful parade and pre parade rings and unparalleled viewing. It consistently delivers exciting Jump racing over a range of fixtures from October to the end of April and highlights include the Tingle Creek meeting in early December, the Paddy Power Imperial Cup Meeting in March and the bet365 Gold Cup meeting in late April, the traditional grand finale for the Jumps season and the start of the Flat.
(01372) 464348
www.sandown.co.uk

Sedgefield
An undulating track situated in the County Durham countryside, Sedgefield offers a relaxed and welcoming atmosphere to watch jump racing. The track hosts 19 fixtures throughout the year, racing for 10 months of the year excepting July and August.   
(01740) 621925
www.sedgefield-racecourse.co.uk

Southwell
This Midlands venue, situated between Nottingham and Newark, offers both all-weather and Jump racing. Jump fixtures take place throughout the year. The racecourse benefited from a complete refurbishment in late 2007.
(01636) 814481
www.southwell-racecourse.co.uk

Stratford-upon-Avon
Situated on the edge of the town in Shakespeare country, Stratford hosts 16 Jump fixtures a year between March and October. The course stages a number of well attended and keenly contested jump meetings throughout the summer months, many either in the evening or at the weekend.
(01789) 267949
www.stratfordracecourse.co.uk

Taunton
Taunton is a beautifully located racecourse, with stunning views of the Blackwood Hills in Somerset. There are 14 Jump race meetings per year, with regular meetings from November to April. The course attracts an enthusiastic and friendly crowd from across the South West, and is on the doorstep of all the leading West Country yards.  
(01823) 337172
www.tauntonracecourse.co.uk

Towcester
With a recent investment of over £7.5 million into the course and its facilities and set in beautiful parklands overlooking the rolling Northamptonshire countryside, Towcester Racecourse continues to be well supported through its unique policy of free admission (excludes Boxing Day & Easter Sunday). The course has recently been put on the market.
(01327) 353414
www.towcester-racecourse.co.uk

Uttoxeter
Located in the Staffordshire countryside, Uttoxeter is renowned for offering a friendly welcome and for staging competitive racing. With 25 fixtures spread evenly throughout the year, highlights at this popular track include the John Smith’s Midlands Grand National in March. The course is the flagship of Northern Racing, recently purchased by Reuben Bros for £90m.
(01889) 562561
www.uttoxeter-racecourse.co.uk

Warwick
A popular and well respected course, Warwick attracts many of the country’s leading trainers and jockeys, staging a series of competitive jump meetings between November and March.
Highlights include the Totesport Classic Chase, a race over 3 miles and 5 furlongs run in early January, and the Kingmaker Novices Chase Day, a Festival trial meeting in February.
(01926) 491553
www.warwickracecourse.co.uk

Wetherby
Situated between Leeds and York, Wetherby hosts some excellent Jump racing. The course’s fixture calendar is comprised of 17 meetings, run from October to June and its feature event is the bet365 Charlie Hall Chase meeting in early November, an early highlight of the first half of the Jump season in Britain.
(01937) 582035
www.wetherbyracing.co.uk

Wincanton
Set in the Somerset countryside, Wincanton stages 17 days of Jump racing between October and May. Winner of “Best Small Racecourse in the South West" and the Racehorse Owners Association Gold Standard Award (first racecourse to receive it), Wincanton is well known for its friendly atmosphere and for providing good quality racing.
(01963) 32344
www.wincantonracecourse.co.uk

Worcester
The Racecourse is situated in the heart of the historic town of Worcester, close to the M5 motorway. The summer Jumping meetings run from May to October and include the very popular Ladies Day on the first Saturday in June, Family Fun Days and Music evenings.
(01905) 25364
www.worcester-racecourse.co.uk

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THE HORSERACING SPONSORS ASSOCIATION
The HSA represents the interests of all parties that have a vested interest in horseracing sponsorship; providing practical help and advice both sponsors, their agents and property holders, and working with members to promote sponsorship in horseracing.

Working closely with other Industry bodies, the HSA aims to raise the standard of service for sponsors to the highest level.

The HSA organizes regular networking events and updates members on sponsorship and Industry matters via its newsletter – Brandwagon, its website – www.horseracingsponsors.com and regular emails.

Annual membership fees are on a tiered basis determined by the size of the organization, and start at £300.

For further information contact

Nigel Payne, Chief Executive 07768 025265
Mary-Ann Sandercock, Consultant 07786 925803
e-mail sheila.rowe@bonusprint.com

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